Digital Transformation Requires a “Subscriber-first” Approach

By Brian Metzger, Vice President of Global Marketing

Posted on February 6, 2017 in: Network

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Ovum recently published a new report about the digital transformation efforts of communications service providers (CSPs) and the benefits of DNS in enabling a “subscriber-first” approach – a key step to achieving digital transformation. The report, based on the findings of a global survey of 100 CSPs, offers a detailed look at key business and technical priorities and discusses how DNS contributes to optimizing the online subscriber experience and delivering personalized and differentiated services.

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Broadband Outlook Report | Telecoms.com Intelligence

By Brian Metzger, Vice President of Global Marketing

Broadband Outlook 2016

Posted on October 24, 2016 in: General, Marketing

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I had the privilege of authoring the foreword to this year’s Broadband Outlook Report, published by Telecoms.com Intelligence. The report provides a comprehensive run-through of the most current and pressing technologies affecting the broadband delivery industry today. This year’s theme is “Digital Transformation,” one of the telecom industry’s most nebulous and ill-defined terms.

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Putting Subscribers First Accelerates Digital Transformation

By Brian Metzger, Vice President of Global Marketing

subscriber-first-accelerate-transformation

Posted on July 1, 2016 in: Marketing

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As communication service providers (CSPs) position their businesses for the digital economy, one significant shift must be prioritized—their investment in personalized, subscriber-centric services. Put another way, a subscriber-first strategy is essential to digital transformation, according to industry experts.

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