A Best Practices Guide for Implementing In-Browser Messaging Solutions
When was the last time you checked the email account given to you by your service provider? If your answer is, “I can’t remember” or, “more than a month ago”, you’re not alone. Research conducted by 451 Research shows that in today’s crowded messaging environment, email—whether your default service provider email or other personal account—is no longer an effective way for service providers to communicate with subscribers.
The increasingly digital consumer lifestyle, fueled by explosive growth in use of the internet, mobile technologies and social media, has given rise to the empowered customer. With access to more information, choices and opportunities, consumers across all industries are in a position to demand not only what they want, but also where and how they want it.
As communication service providers (CSPs) position their businesses for the digital economy, one significant shift must be prioritized—their investment in personalized, subscriber-centric services. Put another way, a subscriber-first strategy is essential to digital transformation, according to industry experts.