Achieving the Communications Trifecta: Send the Right Message to the Right Person at the Right Time

By Sheryl Kingstone, Director, Customer Experience & Commerce, 451 Research

Communication Trifecta blog

Posted on December 21, 2016 in: General, Marketing

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A Best Practices Guide for Implementing In-Browser Messaging Solutions

When was the last time you checked the email account given to you by your service provider? If your answer is, “I can’t remember” or, “more than a month ago”, you’re not alone. Research conducted by 451 Research shows that in today’s crowded messaging environment, email—whether your default service provider email or other personal account—is no longer an effective way for service providers to communicate with subscribers.

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In-browser Messaging: A Highly Effective Way to Reach Subscribers with Targeted Content

By Daniel Blasingame, VP of Sales, North America

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Posted on August 23, 2016 in: General, Marketing

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For service providers, achieving the subscriber communications trifecta is nearly impossible: that is, sending the right message to the right person. Email is a heavily used subscriber communications method, given both its low cost and the ability for subscribers to view the message at their convenience.

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What’s in a Name? Leveraging DNS to Personalize Services

By John Arledge, General Manager

leveraging-dns-personalize-services

Posted on June 23, 2016 in: General, Marketing

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In his latest white paper, “Innovation in Communication Services: Breaking with the Past without Waiting for the Future,” Patrick Donegan of Heavy Reading discusses a key aspect of digital transformation: the ability to offer innovative services that enhance the subscriber experience. More specifically, he discusses the need for personalized services—as well as why DNS technology is an ideal way to achieve personalization in new service offerings.

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Move over silos: Breaking down the barriers of innovation

By Mike Tuttle

Posted on August 13, 2015 in: Marketing, Security

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Working in Product Management allows me to travel around the world visiting with customers and prospects alike to identify and solve challenges facing today’s Internet providers. This typically includes engaging with individuals in a wide variety of domains – including marketing, customer care, product management, legal and network and subscriber security. Throughout these interactions, I have noted the emergence of a common theme – the challenges presented by siloed solutions developed to solve a single problem without consideration for the requirements of other departments and the business as a whole.

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