Earlier this week we announced that global demand is growing for the Nominum N2 Secure Consumer solution, which provides simple, effective cloud-based digital parenting capabilities. Deployed by millions of households worldwide, N2 Secure Consumer fills a growing need for better monitoring and management tools among parents concerned by the number of hours their children spend online. Study after study shows that children and teens are spending increasing amounts of time online, which should be no surprise given that today’s youth were practically born with mobile devices in their hands.
Parental concerns about usage—and the type of content their children may be exposed to—are snowballing. Research from Common Sense Media shows that teenagers (ages 13-18) use an average of nine hours of entertainment media per day, and that tweens (ages eight-12) use an average of six hours a day, not including time spent using media for school or homework.1 A recent survey conducted by Action for Children found that nearly a quarter of parents want their children to “unplug” more often and take part in activities away from television, phone and computer screens, but they’re not sure how.2
N2 Secure Consumer was designed specifically to make effective digital parenting much simpler than other hardware- or software-based alternatives with quick and easy set-up and implementation. Made available to subscribers through communications service providers (CSPs) that offer the service, N2 Secure Consumer is already deployed by millions of households worldwide. Because our solution is deployed in network, users are relieved of having to download or install software, manage updates or perform cumbersome configuration actions.
Another unique feature of Nominum’s solution is that it safeguards children’s online activities across all a service provider’s access networks, including broadband, mobile and public Wi-Fi, as well as across all devices. Parents can set policies around how children access the internet through a web-based dashboard to limit specific websites and broad categories of websites (e.g., social media, gaming, streaming video) at particular times of the day; this enables them to enhance non-digital family time and ensure children don’t see inappropriate content online. The application is customizable so policies can be established for each household member while also maintaining privacy.
N2 Secure Consumer web-based dashboard
Susan Welsh de Grimaldo, director for Strategy Analytics, has validated our N2 Secure Consumer offering, saying, “As an analyst, I am often asked by service providers what VAS they should offer and what they need to do to become more customer-centric. As a mom, I am asked by other parents for advice on how to manage children’s online behavior and device usage. N2 Secure Consumer is a perfect answer to both questions. It is the digital parenting solution needed to effectively guide children through the challenging process of learning to make good decisions about their digital behavior; it enables parents to set appropriate levels of security and restrictions for each stage of their children’s growth across all their devices.”
N2 Secure Consumer supports the efforts CSPs are making to put subscribers first and offer value-added services that enhance their digital lifestyle. As families seek ways to maintain an online experience that is positive and worry-free for both parents and children, service providers that offer N2 Secure Consumer will strengthen customer loyalty as they take the stress out of digital parenting.
You can read our full press release here.
Common Sense Census: Media Use by Tweens and Teens, Nov. 2015
Action for Children, Jan. 2016