Ovum recently published a new report about the digital transformation efforts of communications service providers (CSPs) and the benefits of DNS in enabling a “subscriber-first” approach – a key step to achieving digital transformation. The report, based on the findings of a global survey of 100 CSPs, offers a detailed look at key business and technical priorities and discusses how DNS contributes to optimizing the online subscriber experience and delivering personalized and differentiated services.
The increasingly digital consumer lifestyle, fueled by explosive growth in use of the internet, mobile technologies and social media, has given rise to the empowered customer. With access to more information, choices and opportunities, consumers across all industries are in a position to demand not only what they want, but also where and how they want it.
This story has been told thousands of times before – a botnet is born, a botnet goes down, a botnet tries to get its bots back together. But the story of Necurs is unique.
Last week we launched a new whitepaper by Patrick Donegan of Heavy Reading, titled “Innovation in Communications Services: Breaking with the Past without Waiting for the Future.” The paper discusses a ‘third way’ to service provider digital transformation, utilizing DNS. Read the blog post below for an excerpt from Donegan’s paper, which you can download in its entirety here.
Locky is a new cyberthreat that has received a lot of attention in security circles over the last few months because it has been unusually successful. Locky is advanced ransomware that encrypts a person’s files and holds them for ransom. It uses a number of different technologies to avoid being detected or blocked and takes great care to hide its path back to the attackers. The code is obfuscated to avoid detection by antivirus and malware software. The blackmailers communicate through TOR and only accept Bitcoin as payment, making it nearly impossible to discover who they are.
There’s been a lot of buzz about digital transformation. For me, transformation is really about service providers delighting their customers. The other day I was speaking with a provider in EMEA that recently did a pilot with our N2 Reach subscriber communications solution to upsell higher data usage options to subscribers who are at 80% of bandwidth. We see this use case every day, especially as video streaming usage is escalating. The pilot was so successful that they’re now rolling out a program to their entire subscriber base. Digital transformation is really about thinking of customers, their changing needs, and device and communication preferences, and meeting them where they are most likely to pay attention.
When it comes to digital transformation, an interesting paradox exists for Communication Service Providers (CSPs): great demand has been placed on their networks by over-the-top players, content providers and even device manufacturers, forcing providers to focus their efforts on network infrastructure projects to keep pace. At the same time, CSPs haven’t been able to concentrate on their own digital product and service offerings. While most of the world is moving to digital, CSPs have been hindered from implementing the necessary strategies and technologies to capitalize on this growing movement. Market demands have forced them to enable this shift while they anxiously watch from the sidelines—awaiting their turn. Now, the tide is turning as the capacity and cost efficiencies that providers have built into their networks are allowing them to re-focus and get in front of the digital transformation imperative.
Achieving digital transformation requires a new approach to business and technology. But it doesn’t have to require a major investment in time and money to do it effectively. What may come as a surprise to many is that DNS—which is commonly described as the “phone book” of the Internet, as it maps application requests and domain names with IP addresses—can be leveraged to accelerate this major shift and deliver a new set of competitive subscriber-centric services.