Digital life, made personal.

By Brian Metzger, Vice President of Global Marketing

Posted on March 1, 2017 in: General, Marketing

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Enabling service provider digital transformation is a major focus at Nominum. But what does this mean to the subscriber? How does telecom transformation improve people’s lives? How do Nominum solutions enable CSPs to become a valued provider of services that secure and enrich the digital lifestyle?

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Become a Digital Service Provider with DNS

By Brian Metzger, Vice President of Global Marketing

Posted on January 10, 2017 in: Marketing

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Telecom providers are taking steps to transform from communications service providers (CSPs) to digital service providers (DSPs). In doing so, they are shifting their focus from being network-centric to subscriber-centric. This is crucial. It’s no longer about how a subscriber interacts with a service provider’s network; now, the focus is almost entirely on how the service provider can enrich the subscriber’s digital lifestyle. That’s a substantial shift in thinking and market approach.

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Achieving the Communications Trifecta: Send the Right Message to the Right Person at the Right Time

By Sheryl Kingstone, Director, Customer Experience & Commerce, 451 Research

Communication Trifecta blog

Posted on December 21, 2016 in: General, Marketing

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A Best Practices Guide for Implementing In-Browser Messaging Solutions

When was the last time you checked the email account given to you by your service provider? If your answer is, “I can’t remember” or, “more than a month ago”, you’re not alone. Research conducted by 451 Research shows that in today’s crowded messaging environment, email—whether your default service provider email or other personal account—is no longer an effective way for service providers to communicate with subscribers.

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Digital Parenting Made Simple

By Brian Metzger, vice president of global marketing

Digital Parenting Made Simple

Posted on December 7, 2016 in: Marketing

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Earlier this week we announced that global demand is growing for the Nominum N2 Secure Consumer solution, which provides simple, effective cloud-based digital parenting capabilities. Deployed by millions of households worldwide, N2 Secure Consumer fills a growing need for better monitoring and management tools among parents concerned by the number of hours their children spend online. Study after study shows that children and teens are spending increasing amounts of time online, which should be no surprise given that today’s youth were practically born with mobile devices in their hands.

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Broadband Outlook Report | Telecoms.com Intelligence

By Brian Metzger, Vice President of Global Marketing

Broadband Outlook 2016

Posted on October 24, 2016 in: General, Marketing

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I had the privilege of authoring the foreword to this year’s Broadband Outlook Report, published by Telecoms.com Intelligence. The report provides a comprehensive run-through of the most current and pressing technologies affecting the broadband delivery industry today. This year’s theme is “Digital Transformation,” one of the telecom industry’s most nebulous and ill-defined terms.

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Digital Transformation is Happening. So Where’s the Paradox?

By Brian Metzger, Vice President of Global Marketing

Digital Transformation Paradox

Posted on September 21, 2016 in: General, Marketing

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Our CEO Gary Messiana was recently interviewed by Light Reading CEO Steve Saunders to discuss how Nominum is accelerating the digital transformation efforts of communication service providers (CSPs), and to shed light on what we’re calling the “digital transformation paradox.”

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In-browser Messaging: A Highly Effective Way to Reach Subscribers with Targeted Content

By Daniel Blasingame, VP of Sales, North America

blog-in-browser-messaging

Posted on August 23, 2016 in: General, Marketing

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For service providers, achieving the subscriber communications trifecta is nearly impossible: that is, sending the right message to the right person. Email is a heavily used subscriber communications method, given both its low cost and the ability for subscribers to view the message at their convenience.

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Protect and Enhance the Subscriber Experience to Grow the Bottom Line

By John Arledge, General Manager

protect-enhance-bottom-line

Posted on July 19, 2016 in: Marketing

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For service providers undergoing digital transformation, the importance of subscriber and network protection cannot be understated. When subscribers and networks are at risk of attack or infection, a provider’s digital strategy is weakened and business growth limited.

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Putting Subscribers First Accelerates Digital Transformation

By Brian Metzger, Vice President of Global Marketing

subscriber-first-accelerate-transformation

Posted on July 1, 2016 in: Marketing

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As communication service providers (CSPs) position their businesses for the digital economy, one significant shift must be prioritized—their investment in personalized, subscriber-centric services. Put another way, a subscriber-first strategy is essential to digital transformation, according to industry experts.

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What’s in a Name? Leveraging DNS to Personalize Services

By John Arledge, General Manager

leveraging-dns-personalize-services

Posted on June 23, 2016 in: General, Marketing

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In his latest white paper, “Innovation in Communication Services: Breaking with the Past without Waiting for the Future,” Patrick Donegan of Heavy Reading discusses a key aspect of digital transformation: the ability to offer innovative services that enhance the subscriber experience. More specifically, he discusses the need for personalized services—as well as why DNS technology is an ideal way to achieve personalization in new service offerings.

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