Survey Says: How to Communicate Most Effectively with the Empowered Subscriber

By John Arledge, Vice President, Applications

Empowered Subscribers

Posted on December 1, 2016 in: Network

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The increasingly digital consumer lifestyle, fueled by explosive growth in use of the internet, mobile technologies and social media, has given rise to the empowered customer. With access to more information, choices and opportunities, consumers across all industries are in a position to demand not only what they want, but also where and how they want it.

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The Rise in DDoS and other Cyberattacks: Applying New Data Science Insights to Understand Today’s Emerging Threats

By Yuriy Yuzifovich, Head of Data Science and Security

Posted on November 3, 2016 in: General, Security

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Nominum Data Science just released a new Data Science and Security report that investigates the largest threats affecting organizations and individuals, including ransomware, DDoS, mobile device malware, IoT-based attacks and more. Below is an excerpt.

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What CSPs Can Learn from the Latest DDoS Attacks

By Craig Sprosts, Vice President, Product Management & Strategy

Posted on October 24, 2016 in: General, Security

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On Friday, October 21, 2016, there was a major distributed denial of service (DDoS) attack that took down major U.S. company websites, including Twitter, Paypal, The New York Times, Box, Netflix and more. The attack targeted managed DNS provider Dyn Inc., which hosts the authoritative DNS for these popular domains. The attack originated from a large number of compromised IoT devices, including internet-connected cameras, routers and digital video recorders.

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Broadband Outlook Report | Telecoms.com Intelligence

By Brian Metzger, Vice President of Global Marketing

Broadband Outlook 2016

Posted on in: General, Marketing

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I had the privilege of authoring the foreword to this year’s Broadband Outlook Report, published by Telecoms.com Intelligence. The report provides a comprehensive run-through of the most current and pressing technologies affecting the broadband delivery industry today. This year’s theme is “Digital Transformation,” one of the telecom industry’s most nebulous and ill-defined terms.

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Examining the Long-Tail of DNS Queries: A Hotbed of Cybercriminal Activity

By Yuriy Yuzifovich, Head of Data Science and Security

Posted on October 11, 2016 in: General, Security

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Data scientists put in a tireless amount of work tracking cybercriminals—from specific individuals to entire organizations—looking at their behavior and the methods through which they attempt to compromise data. Because DNS is a ubiquitous protocol that’s used for most internet interactions, it also provides fertile ground for cybercriminals to launch malware. Nominum Data Science examines massive volumes of DNS data—100 billion queries daily—to detect anomalies and uncover the patterns of malicious code authors before other security experts.

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Digital Transformation is Happening. So Where’s the Paradox?

By Brian Metzger, Vice President of Global Marketing

Digital Transformation Paradox

Posted on September 21, 2016 in: General, Marketing

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Our CEO Gary Messiana was recently interviewed by Light Reading CEO Steve Saunders to discuss how Nominum is accelerating the digital transformation efforts of communication service providers (CSPs), and to shed light on what we’re calling the “digital transformation paradox.”

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In-browser Messaging: A Highly Effective Way to Reach Subscribers with Targeted Content

By Daniel Blasingame, VP of Sales, North America

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Posted on August 23, 2016 in: General, Marketing

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For service providers, achieving the subscriber communications trifecta is nearly impossible: that is, sending the right message to the right person. Email is a heavily used subscriber communications method, given both its low cost and the ability for subscribers to view the message at their convenience.

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Protect and Enhance the Subscriber Experience to Grow the Bottom Line

By John Arledge, General Manager

protect-enhance-bottom-line

Posted on July 19, 2016 in: Marketing

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For service providers undergoing digital transformation, the importance of subscriber and network protection cannot be understated. When subscribers and networks are at risk of attack or infection, a provider’s digital strategy is weakened and business growth limited.

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Putting Subscribers First Accelerates Digital Transformation

By Brian Metzger, Vice President of Global Marketing

subscriber-first-accelerate-transformation

Posted on July 1, 2016 in: Marketing

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As communication service providers (CSPs) position their businesses for the digital economy, one significant shift must be prioritized—their investment in personalized, subscriber-centric services. Put another way, a subscriber-first strategy is essential to digital transformation, according to industry experts.

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